On 5 November 2025, the Therapeutic Goods Administration (TGA) released updated guidance about advertising therapeutic goods on social media. So, what’s new with this update? Technically, nothing. The advertising laws haven’t changed. How the updated TGA guidance on social media advertising helps What the updated TGA guidance on social media advertising does is clarify the […]
Category: Advanced
Health literacy and advertising
In a spooky coincidence, 31 October heralded both Halloween and the end of health literacy month. To support health literacy month, Seeside Advisory social media posts have focused on the role of health literacy in the advertising of medicines and medical devices. In particular, how complying with the Australian therapeutic goods advertising laws supports health […]
So, you’ve received an infringement notice
Receiving a fine, also called an infringement notice, from the Therapeutic Goods Administration (TGA) can be daunting. Never fear, here are Seeside’s tips on handling an infringement notice for non-compliant therapeutic goods advertising. The Therapeutic Goods Act 1989 (the Act) sets out requirements for the manufacturing, import, export, supply and advertising of therapeutic goods. When […]
Future trends in advertising: AI in compliance
Artificial intelligence (AI) is currently a hot topic, with a media focus on the potential for AI to advance unfettered. But AI is already accessible to millions of Australians with internet access. And it is actively in use by a wide range of government authorities. For example, traffic infringement cameras that use AI to identify […]
Intelligent advertising: using AI in medicine and medical device advertising
Artificial intelligence (AI) is an exciting prospect in advertising. It’s accessible to everyone with internet access. It can create advertising, personalised content and experiences, images and other written content (including social media posts). It can also power a chatbot on your website and do your data analysis for you. And behind the scenes on your […]