
Welcome to Seeside Advisory
We deliver expert, professional advice to help advertisers comply with the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code. Whether you need someone to review advertising for compliance, explain how to comply with a specific requirement, deliver tailored education, or assist with liaising with Australian regulators, we have the expertise to help. Our principal, Leanne McCauley, brings extensive experience from the Therapeutic Goods Administration and is committed to providing tailored solutions to meet your unique needs.

Compliance experience you can trust
With nine years of experience in therapeutic goods advertising compliance at the Therapeutic Goods Administration, our principal, Leanne McCauley, has the in-depth knowledge your business needs to comply with the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code. Trust Seeside to provide you with the expert advice and guidance you need.

Bespoke service offerings
Different businesses have different needs. We can tailor a bespoke solution that suits the needs and dynamics of your business. Options include rapid advice to solve an immediate problem with an advertisement and assisting with the production of compliant advertising.

Advice at a time convenient for you
Seeside understands you may not be able to take time out of your busy day to talk to a consultant. We are available after regular business hours and can provide written advice so you can consider it at a time that suits you. Whether you’re a small startup or a large corporation, you can count on us to provide the reliable advice and support you need – and when you need it.
More about Seeside Advisory
At Seeside Advisory, we specialise in delivering expert advice on therapeutic goods advertising compliance. We are passionate about helping businesses and we are dedicated to providing the guidance and support you need to advertise therapeutic goods compliantly while still achieving your advertising and marketing goals.
FAQs
Answers to some of the questions
we are often encounter.
Appointments
Book a half hour or hour long appointment to talk to us – at a time that suits you.
Spotlight on…
Therapeutic Goods Advertising Code
Did you know that consumer ads for medicines and medical devices need to comply with the Therapeutic Goods Advertising Code? The Code requirements ensure that advertising is ethical, does not mislead, and promotes only the safe and proper use of the goods, so as to support informed health care choices. These requirements are detailed and prescriptive, not principles based. Seeside Advisory are experts in the Code and can assist you in navigating the important requirements it sets out.
