Welcome to Seeside Advisory
We deliver expert, professional advice to help advertisers comply with the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code. Whether you need someone to review advertising for compliance, explain how to comply with a specific requirement, deliver tailored education, or assist with liaising with the Therapeutic Goods Administration (TGA), we have the expertise to help. Our principal, Leanne McCauley, is an experienced TGA advertising consultant and is committed to providing tailored solutions to meet your unique needs.
Why choose Seeside as your TGA advertising consultant
Compliance experience you can trust
With nine years of experience in therapeutic goods advertising compliance at the Therapeutic Goods Administration, our principal, Leanne McCauley, has the in-depth knowledge your business needs to comply with the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code. When you need a TGA advertising consultant, Seeside can provide you with the expert advice and guidance you need.
Bespoke service offerings
Different businesses have different needs. We can tailor a bespoke solution that suits the needs and dynamics of your business. Options include rapid advice to solve an immediate problem with an advertisement and assisting with the production of compliant advertising.
Advice at a time convenient for you
Seeside understands you may not be able to take time out of your busy day to talk to a consultant. We are available after regular business hours and can provide written advice so you can consider it at a time that suits you. Whether you’re a small startup or a large corporation, you can count on us to provide the reliable advice and support you need – and when you need it.
In the Seeside spotlight
Social media advertising for medicines and medical devices
Did you know social media posts that promote medicines and medical devices must comply with the advertising laws?
Even the organic posts and posts by social media influencers need to comply with the advertising laws. These laws include the Therapeutic Goods Advertising Code.
The Therapeutic Goods Administration (TGA), upholds the therapeutic goods advertising laws. It is clearly concerned about the volume of non-compliant advertising on social media platforms, as it released updated guidance in November 2025 on this topic.
The TGA’s guidance is here and you can also read our blog post about it. However, the therapeutic goods advertising laws that underpin the guidance are detailed and prescriptive. Seeside Advisory are experts in these laws – including the Code – and can assist you in navigating the important requirements they set out, including their application to social media.