You can trust Seeside Advisory to provide accurate and useful therapeutic goods advertising compliance advice

Compliance experience you can trust

With nine years of experience in therapeutic goods advertising compliance at the Therapeutic Goods Administration, our principal, Leanne McCauley, has the in-depth knowledge your business needs to comply with the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code. Trust Seeside to provide you with the expert advice and guidance you need.

Seeside Advisory can tailor therapeutic goods advertising compliance advice to suit your business needs.

Bespoke service offerings

Different businesses have different needs. We can tailor a bespoke solution that suits the needs and dynamics of your business. Options include rapid advice to solve an immediate problem with an advertisement and assisting with the production of compliant advertising.

Seeside Advisory can provide its therapeutic goods advertising compliance advice at a time that is convenient to you.

Advice at a time convenient for you

Seeside understands you may not be able to take time out of your busy day to talk to a consultant. We are available after regular business hours and can provide written advice so you can consider it at a time that suits you. Whether you’re a small startup or a large corporation, you can count on us to provide the reliable advice and support you need – and when you need it.

More about Seeside Advisory

At Seeside Advisory, we specialise in delivering expert advice on therapeutic goods advertising compliance. We are passionate about helping businesses and we are dedicated to providing the guidance and support you need to advertise therapeutic goods compliantly while still achieving your advertising and marketing goals.

FAQs

Answers to some of the questions
we are often encounter.

Appointments

Book a half hour or hour long appointment to talk to us – at a time that suits you.

Spotlight on…
Therapeutic Goods Advertising Code

Did you know that consumer ads for medicines and medical devices need to comply with the Therapeutic Goods Advertising Code? The Code requirements ensure that advertising is ethical, does not mislead, and promotes only the safe and proper use of the goods, so as to support informed health care choices. These requirements are detailed and prescriptive, not principles based. Seeside Advisory are experts in the Code and can assist you in navigating the important requirements it sets out.

Cover of the legislative document, Therapeutic Goods (Therapeutic Goods Advertising Code) Instrument 2021, which was made under section 42BAA of the Therapeutic Goods Act 1989. Colloquially referred to as the Therapeutic Goods Advertising Code.

Blog posts on therapeutic goods advertising

Health literacy and advertising
In a spooky coincidence, 31 October heralded both Halloween and the end of health literacy month. To support health literacy month, Seeside Advisory social media posts have focused on the role of health literacy in the advertising of medicines and medical devices. In particular, how complying with the Australian therapeutic …
So, you’ve received an infringement notice
Receiving a fine, also called an infringement notice, from the Therapeutic Goods Administration (TGA) can be daunting. Never fear, here are Seeside's tips on handling an infringement notice for non-compliant therapeutic goods advertising. The Therapeutic Goods Act 1989 (the Act) sets out requirements for the manufacturing, import, export, supply and …
Future trends in advertising compliance: AI
Artificial intelligence (AI) is currently a hot topic, with a media focus on the potential for AI to advance unfettered. But AI is already accessible to millions of Australians with internet access and is actively in use by a wide range of government authorities. For example, traffic infringement cameras that …